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Case study

Strategic partnership delivers award-winning more sustainable mattress solution

Growing market opportunities and evolving regulations drive the mattress industry's sustainability transformation. The Vita Advanced mattress, developed with more sustainable raw materials from us, received the "Best of the Best" award¹ at Interzum 2025.
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Task

Meeting market demands in a changing industry landscape

The Vita Group, known for its high-quality mattress foams, aims to accelerate its journey toward a more sustainable future by expanding its portfolio of verifiable next generation solutions. As the EU prepares to implement transformative regulations such as the ESPR and CSRD2, the opportunity to act decisively through innovation is here without compromising product quality or profitability. At the same time, growing consumer demand for more sustainable products is reshaping the market landscape. In response, we — together with Vita and other partners — have combined our expertise to create a readily available solution that not only meets these complex demands but also aims to set a new standard for sustainable innovation in the mattress industry.

This collaboration with Covestro is important for driving sustainability and innovation throughout the value chain. Together, we (hope to) develop more sustainable and high-performing products that contribute to a circular economy, ensuring a better future for generations to come.

Cyril Wasem

Chief Procurement Officer, The Vita Group

Challenge

Balancing sustainability with product and business performance

The mattress industry presents exciting opportunities for sustainable transformation through innovative solutions. This requires forward-thinking companies to make the first steps to meet evolving consumer preferences and future regulatory frameworks. Success lies in finding solutions which can manage the balancing-act of implementing ambitious sustainability targets - like reducing CO₂-footprint or increasing non-fossil raw material share - while maintaining product quality and operational efficiency.

The award-winning Vita Advanced mattress, developed with our our Desmodur® CQ TDI. ©The Vita Group
Solution

Mass-balance as seamless solutions for more sustainable market offerings of today

The collaboration delivered an innovative mattress concept using our Desmodur® CQ TDI ms with bio-circular raw materials attributed via mass-balance approach and certified by ISCC PLUS 3. In conjunction with chemically recycled Polyols (rPET) from another partner, the final "Vita Advanced" mattress achieves an impressive 70% carbon footprint reduction, according to calculations by the verification-ready LCA model from Vita, and confirms that circularity is possible. For manufacturers, this means enhanced mattress sustainability properties without modifying processes, while creating a compelling value proposition towards end-consumers.

As this pioneering project demonstrates, proven mass-balance solutions are already available today, enabling the PU industry to start its sustainability transformation now - turning challenges into opportunities.

1) The Best of the Best" award recognizes outstanding achievements that set new standards in terms of form, function and sustainability. Only pioneering innovations receive this highest prize of the interzum awards. For more information, see www.interzum.com/interzum-awards

2) Ecodesign for Sustainable Products Regulation, Corporate Sustainability Reporting Directive

3) International Sustainability and Carbon Certification (ISCC Plus)

Vita’s award-winning mattress demonstrates how constant collaboration and innovative chemistry can significantly reduce environmental impact. We’re proud to support Vita with our Desmodur® CQ TDI in making more sustainable sleep solutions a choice for the market.

Patrizia Wegner

Head of Sales Flexible Foam EMEA, Covestro Deutschland AG

Key Benefits

  • Consistent Comfort & Durability High-quality, durable, sustainable and comfortable products customers can trust.
  • More sustainable: Renewable-attributed materials help manufacturers to achieve CO2 reduction targets & comply with upcoming regulations.
  • Seamless, adaptable: Readily implementable; no need to alter formulations, equipment and processes.
  • Transparent: Materials from certified sources as competitive edge which promote trust and encourage sustainable options.

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