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Case study

Designing the future: CMF trends to inspire strategic design solutions

In today's rapidly evolving industrial design landscape, integrating Color, Material, and Finish (CMF) design with the unique demands of various industries is more crucial than ever in order to create a competitive advantage. Our CMF team has developed three industry-specific aesthetic toolkits, responding to trends in 2025 and beyond.
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Task

Transform Product Innovation Through Strategic CMF Design

CMF design is becoming increasingly essential for future product innovations, serving as a powerful tool to forge emotional connections with consumers and enhance their overall experiences. The Covestro CMF team leads the way in pioneering innovative CMF designs, consistently delivering design trends through engineering plastics across the electronics & electrical, mobility, and healthcare sectors. Our mission is to research key future trends within these industries and translate our insights into CMF design inspirations for product designers and CMF specialists to integrate into their design process. By aligning our design concepts with market trends, we ensure our material solutions effectively address the industrial demands of these sectors. This integration is vital for shaping the future of product design at the intersection of technology and consumer experience.

Challenge

Balancing Global and Cultural Nuances

The challenges are multi-faceted, first and foremost in addressing the global design trends of a wide range of consumer markets, particularly in balancing the distinct preferences and cultural nuances between Eastern and Western audiences. Each industry presents its own set of specific requirements that must be carefully considered, creating a complex tapestry of expectations. Moreover, there is an increasing imperative to develop circular design solutions that seamlessly integrate technological advancements with natural elements, ensuring designs are visually appealing and support functional applications while aligning with circular economy principles.

By leveraging diverse cultural insights and innovative collaboration, our approach sets us apart, enabling us to deliver unique, sustainable CMF design solutions that not only differentiate product designs but also align with the future aspirations of consumers.

Emily Shi

Business Development Manager, Global Color & Design (CMF), Engineering Plastics, Covestro

Solution

A Comprehensive Design Approach

To meet these challenges head-on, we adopted a comprehensive approach that leverages extensive research and interactive design workshops. These sessions have helped us uncover cultural insights and identify potential opportunities within the industries, which are then translated into manufacturable CMF solutions utilizing polycarbonate, known for its versatility in mechanical properties and aesthetics.

In the electronics design sector, our focus is on addressing the growing desire for meaningful and sustainable living amid rapid technological advancement like the proliferation of AI, and how CMF design can enhance human-machine interaction while fostering a deeper connection with nature.

Turning our attention to mobility design, we recognize the transformative potential of autonomous technologies in the automotive industry. Our designs seek to improve user experiences during travel, building trust and emotional connections between individuals and their "mobile homes."

In healthcare, AI is revolutionizing the field by enhancing efficiency and access. At the same time, Generation Z is prioritizing personal expression and self-care in response to societal pressures. Our CMF solutions cater to these trends, emphasizing creating emotional connection, trust, and personalized experiences.

To further enrich our design exploration, we collaborated with Generation Z industrial design students. Their fresh perspectives offered valuable insights into emerging CMF design trends and consumer expectations, inspiring innovative approaches that resonate with the new generation of users.

Through this holistic approach, we deliver aesthetic material solutions that not only meet industrial demands but also align with the evolving lifestyle preferences of consumers, ultimately shaping a more sustainable and meaningful future.

Our aesthetic toolkits, reflecting the latest CMF trends, serve a vital purpose: to empower designers and CMF experts across electronics, mobility, and healthcare industries by providing them with the insights and tools to create meaningful, sustainable, emotionally resonant products that meet the evolving demands of consumers.

Christopher Stillings

Head of Color & Design (CMF), Engineering Plastics, Covestro

Key benefits

  • Holistic design approach Our extensive research and workshops uncover industry opportunities, ensuring designs that meet real-world needs and preferences.
  • Sustainable innovation By integrating circular design principles, our solutions combine aesthetics with functionality while promoting environmental responsibility.
  • Emotional connections Our innovative CMF designs forge emotional ties, enhancing user experiences and fostering brand loyalty.
  • Youth-driven insights Collaborating with Gen Z design students enriches our approach, aligning with emerging trends and expectations of younger consumers.

Downloads

CMF Trends 2025+ Electronics and Electrical

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CMF Trends 2025+ Automotive

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CMF Trends 2025+ Healthcare

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Hello! Thanks for reaching out to us.
We have received your request and one of our experts will be in touch with you as soon as possible.
In the meantime, feel free to discover our innovative material solutions!

Speak to you soon,
Your Covestro Team

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