Disruptions in the mattress and furniture industry
Did you know that Covestro invented polyurethane foam commonly found in mattresses, bedding and soft furniture? For more than 50 years, our portfolio of polyurethane raw materials has lent outstanding comfort to mattresses, bedding, pillows and mattress toppers, enhancing quality of life…and sleep. Our team of worldwide experts has spent decades innovating with flexible foam raw materials to help consumers sleep more soundly.
Growth in foam, emergence of e-commerce, circularity and more
A critical supplier to the mattress industry, Covestro is focused on keeping a constant pulse on the ever-changing undercurrents of mattress commerce. As this industry has become prone to innovation and disruption, we have made it our mission to track and decipher these dynamic shifts. We’re keeping tabs on industry trends, from the changing needs of consumers, to the evolution of e-commerce and mattress delivery, and ultimately, the ways in which the materials are handled at end-of-life.
Here’s what we’ve found:
In our consumer insights work, we’re exploring key macro trends within the mattress industry, including:
Foam has grown over the last decadeIn 2010, innerspring mattresses were hugely popular. Foam mattresses only accounted for around 10% of total mattress units sold. In contrast, foam and foam hybrid mattresses account for around 57% of mattresses sold today (Source: Traqline).
Online retail is boomingThanks to the popularity of foam mattresses – and the compressive properties of polyurethane foams – more mattresses are being purchased online than ever before. Today, around 25% of all mattresses are bought through e-commerce, giving end consumers a convenient way to shop, complete with price transparency and risk-free guarantees (Source: Traqline).
New considerations for closing the loopIn line with our mission to become #FullyCircular, we are exploring options for circularity of flexible foam products at end-of-life. In 2019, we entered into a collaboration with the Mattress Recycling Council, combining our flexible foam expertise with the MRC’s recycling logistics expertise. Our hope is that this teamwork will foster new and improved ways of helping the mattress industry move to become more sustainable.