Silky touch and matt effect to rear covers of MINE smart mirror

In addition to high-tech functionality, consumers are expecting also fashionable appearances on new generation -products. As the protective outer layer of electronic products, coatings decide the appearance and texture of products thus have become one of the key focuses of the innovations in consumer electronic industry. Following the CMF trend, Covestro is driving innovations on coatings from raw material perspective and launched waterborne raw material solutions for soft-touch matt coatings. Covestro is collaborating with industrial partners along the value chain to accelerate the application of innovative coatings in end-product brands. The solution was successfully applied to MINE smart mirror back cover, demonstrating the changes in product appearance brought by innovations in coating raw materials, to inspire brands to explore more potential applications.

In recent years, most consumer electronic products have adopted a bright and colorful design style, which consumers tend to now find aesthetically less exciting. Consumer electronics brands are seeking unique aesthetic solutions in order to lead new fashion trends. Covestro is paying attention to consumers’ favor of, and demand for, a soft feel ,and luxury matt style, and is innovating from the raw material perspective to launch a coating system with a customizable touch and matt effect to satisfy the diverse needs of consumers. In order to facilitate a fast product innovation in consumer electronics industry, Covestro has accelerated the application of raw material innovations in end-products by cooperating with value chain partners and brands together to drive new trends in appearance and texture for consumer electronics.

The increasingly diverse applications of consumer electronics result in higher requirements on the quality and appearance of coatings. Taking MINE smart mirror as an example, as a portable fashion item, its exterior coating not only needs to be durable to resist all kind of wear and scratches that may be caused during frequent usage, but also needs to abide by current fashion trends. As a coating raw material provider, Covestro needs to based on actual usage requirements and various application scenarios to provide customized solutions to help brands differentiate in the market, that could be not served by only one single formulation. Covestro needs to deliver fast innovations based on rich product portfolio meanwhile timely transfer the innovations into applications in end-products in order to facilitate the upgrading needs in brand to cater to consumers’ tastes in surface finishing, e.g. touch feel and gloss, to lead fashion trends.