Dazzling Effects by Innovative Material Solution for ASUS Gaming Laptops
Case study

Dazzling Effects by Innovative Material Solution for ASUS Gaming Laptops

Covestro’s innovative material solutions help ASUS create the dazzling translucent keyboard surface of its ROG (Republic of Gamers) gaming laptops, taking the user experience of high-performance laptops to a whole new level.
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Task

Innovative Material for differentiated user experience

In the rapidly developing global gaming market, gamers’ pursuit of ever-enhanced user experience, including better visual and audio effects, as well as improved hardware, keeps pushing the industry forward. As a result, every detail of a product’s design contributes to its success.
Challenge

Meeting Both Function and Aesthetics Needs of Product

Considering gamers’ lighting preferences, ASUS ROG design team innovatively adopted its translucent keyboard design concept for the STRIX 5Plus. The translucent material enables gamers to see the compact structure inside while gaming, creating enhanced lighting aesthetics. To realize this design concept, it was critical to find innovative materials that are translucent, rigid, and flame-resistant. 
ROG STRIX 5Plus with a translucent keyboard surface
ROG STRIX 5Plus with a translucent keyboard surface
Solution

Innovative Makrolon® GF Reinforced Translucent Solution-GF9024

Covestro successfully launched the Makrolon® GF Reinforced Translucent Solution-GF9024, which provides ROG STRIX 5Plus with a translucent keyboard surface that excels in color, rigidity, and translucency and makes it unique on the high-performance laptop market.

The GF reinforced solution fully meets the strict functional requirements of high-performance laptops. The heat-resistant feature makes this solution suitable for electronic devices. In addition, the excellent light transmission and translucency of  the GF reinforced solution  enables further dazzling design. 
 

Key Benefits

  • Outstanding Performance: The GF reinforced solution meets functional needs of high-performance electronic devices
  • Aesthetic excellence: excellent light transmission and translucency enable design flexibility and enhance user experience

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