Silky touch and matt effect to rear covers of MINE smart mirror
In recent years, most consumer electronic products have adopted a bright and colorful design style, which consumers tend to now find aesthetically less exciting. Consumer electronics brands are seeking unique aesthetic solutions in order to lead new fashion trends. Covestro is paying attention to consumers’ favor of, and demand for, a soft feel ,and luxury matt style, and is innovating from the raw material perspective to launch a coating system with a customizable touch and matt effect to satisfy the diverse needs of consumers. In order to facilitate a fast product innovation in consumer electronics industry, Covestro has accelerated the application of raw material innovations in end-products by cooperating with value chain partners and brands together to drive new trends in appearance and texture for consumer electronics.
The increasingly diverse applications of consumer electronics result in higher requirements on the quality and appearance of coatings. Taking MINE smart mirror as an example, as a portable fashion item, its exterior coating not only needs to be durable to resist all kind of wear and scratches that may be caused during frequent usage, but also needs to abide by current fashion trends. As a coating raw material provider, Covestro needs to based on actual usage requirements and various application scenarios to provide customized solutions to help brands differentiate in the market, that could be not served by only one single formulation. Covestro needs to deliver fast innovations based on rich product portfolio meanwhile timely transfer the innovations into applications in end-products in order to facilitate the upgrading needs in brand to cater to consumers’ tastes in surface finishing, e.g. touch feel and gloss, to lead fashion trends.
Covestro’s raw material system for waterborne PU soft-touch coating, with its excellent performance and customizable haptic effects, is ideally suitable for more eco-friendly paint products.
PCR and RE solutions provide a mechanical and aesthetic performance that is comparable to virgin PCR and help us to further achieve more sustainable goals and still maintain competitive costs.
Why can Covestro’s waterborne super matt soft-touch coating solution create unique out-layer for MINE smart mirror rear cover?
- Coatings with a customized haptic effect, driving the fashion trend on luxury matt: The Bayhydrol® and Bayhydur® series with rich product portfolio can satisfy the customization needs on tailor-made coating systems with different finishes, giving product surface silk-, velvet-, or leather-like haptic effects and tunable light or supper matt gloss to enable a luxury appearance, help product differentiate from competing products.
- waterborne system: more sustainable and low odor High-performance Bayhydrol®, and Bayhydur® PU aqueous dispersion is specially designed for two-component (2K) polyurethane coatings, which greatly dramatically reduce the volatility of organic solvents, thus are safer for operators and end-users.
- Durable protection: anti-fingerprint, anti-scratch, wear-resistant The coating formulation based on a polyurethane system can provide advanced physical properties, which gives the coating excellent anti-fingerprint, anti-scratch, and abrasion-resistance properties, helping the mirror surface stay as shiny as new.