Monetizing Circularity - Together with Our Customers and Value Circle
Turning circularity into shared value
To accelerate this transformation, we must understand the economic motivations of all stakeholders. This calls for a shift from linear value chains to interconnected value cycles. It also means tapping into deep market insights, leveraging the creativity of our employees and partners, and working with a clear strategic framework that guides innovation and business development in the circular economy.
"Circular solutions only succeed if they are profitable. We need clear economic incentives that motivate rather than hinder. Circular thinking and a solid framework provide guidance and tools for advancing business development in the circular economy."
Supporting the Transformation: The Monetizing Circular Economy Framework
To support this transformation, Covestro—together with Deloitte—has developed the Monetizing Circular Economy Framework. This award-winning approach helps Covestro, its customers, and value chain partners collaboratively identify and realize profitable opportunities in circular solutions.
The Framework – from strategy to scalable solutions
More than a hundred of Covestro employees contributed to building the Monetize Circular Economy Framework by identifying key requirements for commercializing circular solutions. The Monetize Circular Economy Framework guides the development of sustainable business models through four clear chapters: defining strategy, understanding value circle, designing circular solution and setting price & go-to-market.
Pilot projects were developed and tested during the development of this framework. These real-world pilots formed the robust foundation for refining methodologies, sequencing the effective key steps, and building a scalable approach across products and industries.
“It’s not just about selling circular products, but about creating sustainable value together with partners and customers along the entire value chain. Designing a framework based on real industrial projects from start to finish with Covestro was an exciting endeavor. Winning the award is a great recognition and shows that we succeeded.”
A scalable starting point – real connection with our customers for value co-creation
The joint project with Deloitte on Monetizing Circular Economy Framework provides tools, best practices, and market guidance to drive and accelerate circular solutions’ materialization —empowering Covestro teams to co-create value with our customers and value circles. The project’s impact—both environmental and economic—has drawn wide attention, including from the industry and trade media. In late 2024, the initiative was honored with the WirtschaftsWoche "Best of Consulting" award in the Chemicals, Pharma & Healthcare category.
In practice, the monetization approach is about much more than selling circular and more sustainable products. It’s essential to embed circular thinking into the earliest stages of customer engagement and beyond, and to co-develop solutions through strong partnerships. It’s a marathon, not a sprint—and we know the framework will continue to evolve. What matters most is breaking down silos and working together with partners, customers, and stakeholders across the entire value chain and shape the value-added circle.
Any question? Contact your Covestro representative.
Together with our customer and partners, we’re proving that circularity is not just the future—it’s a business opportunity we can design together starting from today.
