From rapid production to cutting-edge performance
Challenge: providing comfort and style with a clear conscience
Eight to ten percent of global carbon emissions are attributable to the fashion industry. More and more people are realizing that the fast-fashion trend of the past cannot be a model for the 21st century. They are looking for beautiful, functional, and individualized clothing that goes easy on natural resources and is produced in a socially responsible way. Manufacturers face the challenge of responding to this need while streamlining and digitalizing their production processes. With our high-tech materials, we are helping to make the vision of an inspiring and more sustainable sports and leisure industry a reality.*
Status: future-oriented creativity from head to toe
Next: greener fashion and high-tech wearables
The transition from fast fashion to green fashion has only just begun. Together with our partners, we are going to further expand our efforts for more sustainable fashion concepts of the future. In addition, we are intensifying our research-and-development activities in the field of novel, high-tech lifestyle components such as wearables and goggles. Not least thanks to functional coatings like antifog and polarization films, these can offer real added value for end consumers around the globe.