Decorative: House of Resins e-summit insights 2 innovations

For all paint manufacturers, innovation and product improvement are essential drivers of sustainable growth. Market insights can be critical to developing the right solution – and that’s exactly what we offer, leveraging big data, search behavior, and a wide variety of interviews with painters, consumers, architects and contractors. With this approach, we help you sharpen your strategic innovation and shape new marketing concepts.

Speakers: Stephen Winrow & Gerjan van Laar