Innovators for joint solutions
We <3 plasticsTurning today's products into tomorrow's raw materials. When we look at the recyclable material cycle there are many stakeholders – from the chemical industry and manufacturers to end customers and waste recycling companies. To create a global circular economy in the future that reuses to reduce waste, they will have to learn to work together in new and sometimes unfamiliar ways.
Let’s take a look at a very particular example right away: FREITAG. In the beginning of the 90s, the company from Switzerland brought the matter of recycling and upcycling to an early fame by producing popular commuter bags made from reused truck tarps, bicycle tubes and safety belts. Today FREITAG is fighting to consequently close their value chain completely. To do so, the two Freitag brothers teamed up with a specialist – and while she started a project by going backwards the supply chain, Anna Blattert was getting in touch with basically everyone involved. Thus, finding the leverage to improve processes. Get to know her and other innovators who are rethinking collaboration for a more sustainable future in our episode!
We chat with Henning Eichhorn of tarp producing company HEYTEX who knew about the second life FREITAG gives their discarded tarps but never was in direct contact before he and Anna Blattert joined forces. Today he is testing a groundbreaking first tarp with the ambition to produce a fully circular truck tarp.
Together with Sean Ansett, Co-Founding team member Fairphone and Tutor, Cambridge Institute of Sustainability Leadership, we reflect on small companies introducing a new way of leadership for long term strategies, ethical and ecological values.
And we talk to Julia Okatz and Sophie Hermann from Systemiq to find out how to feed societal needs with less natural resources, how to provide services (e.g. urban, mobility) systems with fewer products and to refeed new and optimized products into the value chain to avoid burning them as trash in the end. They are investigating systemic solutions for a circular economy which consider societal, ecological, economic as well as technical perspectives.
Interviewees express general views not connected to the specific companies mentioned or shown.
Circular Technologist, FREITAG
Business Development , Heytex Group
Co-Founding team member Fairphone and Tutor, Cambridge Institute of Sustainability Leadership
Programme Manager Natural Resources, SYSTEMIQ
Programme Manager Natural Resources, SYSTEMIQ & Partner, SYSTEMIQ